“Control the Contrast” Debuts Globally

To increase awareness of contrast management as an approach to myopia control among eye care professionals.

DOT lenses can slow average myopia progression by up to 75% over 12 months in children.
The campaign targets rising childhood myopia rates linked to increased indoor time in visually uniform environments.
DOT lenses use light-scattering elements to mimic natural visual conditions.

The initiative aims to promote earlier intervention in myopia management by enhancing clinician knowledge of treatment options.

DOT lenses are not yet available in the United States.
The campaign's effectiveness in changing clinician behavior remains to be evaluated.

The campaign reflects a shift towards non-invasive, spectacle-based strategies for managing myopia in children.